In the meantime, a similar data show that the number of end users that marketers could attain with adverts on YouTube in Hong Kong remained unchanged concerning October 2023 and January 2024.

You’ll discover our full Digital 2024: Hong Kong report from the embed underneath (Simply click here if you can’t see that, or if you can’t change the slides).

As we noted while in the Fb part over though, alterations during the viewers arrive at figures revealed in Meta’s advert arranging applications don't automatically correlate with Over-all changes in its platforms’ Lively person bases.

Over a quarterly basis, the corporate’s data also expose that the sizing of Instagram’s ad audience in Hong Kong remained unchanged in between Oct 2023 and January 2024.

To learn more about these adjustments, you should see this article, along with our thorough notes on data.

The volume of social media marketing buyers in Hong Kong at the start of 2024 was equivalent to 86.2 percent of the full population, nevertheless it’s vital that you strain that social networking users may well not depict exceptional people today (see our thorough notes on data to discover why).

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For a result, the most up-to-date printed figures for World-wide-web use invariably less than-stand for reality, and genuine adoption and advancement could be higher than the figures proven in this article counsel. Make sure you see our in depth notes on data for additional specifics.

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The revised figures along with the latest cost GDP might be introduced about two months later for the primary, next and 3rd reference quarters and over the Funds Working day for the fourth quarter.

These headline stats offer you a fantastic overview from the “condition of digital” in Hong Kong, but to be able to sound right of how digital trends and behaviours are evolving, we have to dig further in to the data.

The primary introduced figures are named "progress estimates". The progress estimates include the real expansion of In general GDP and its major expenditure factors. When additional data develop into obtainable, the advance estimates is going to be revised.

Just prior to we get into the full report, Here are several solutions for even more looking through, which is able to provide added context for our full set of Digital 2024 quantities for Hong Kong:

Even so, it’s crucial to worry that these advertising and marketing access figures aren't the same as the month to month Lively customers figures that Meta experiences in its investor earnings announcements, they usually should not be interpreted as such.